Beard Vape Co

Beard Vape Co built its reputation on two things: a numbered flavor system that became a shorthand among vapers, and The One — the cereal-milk line that defined an entire flavor category. Founded in Venice, California in 2014, the brand covers dessert, bakery, and tobacco profiles rather than chasing the fruit market.

New to the numbers? The decoder table is below the products — it tells you what every Beard number actually tastes like.

Beard Vape Co Numbers Explained: What Each One Tastes Like

Beard labels its original series by number instead of by flavor name. It’s memorable once you know the system and completely opaque until you do. Here’s the full decoder for everything we carry.

Number Flavor Profile Sizes here
No. 00 Cappuccino Tobacco Espresso and cream over a light tobacco base. The only tobacco blend in the range. 120ml, 60ml, 30ml salt
No. 05 New York Cheesecake Graham cracker crust and dense cream cheese. Rich rather than sweet. 120ml, 60ml, 30ml salt
No. 24 Salted Caramel Malt Malted milkshake with salted caramel. The heaviest juice Beard makes. 120ml, 60ml
No. 32 Cinnamon Funnel Cake Fried dough, cinnamon sugar, powdered sugar finish. Beard’s signature flavor. 120ml, 60ml, 30ml salt
No. 42 Cold Fruit Cup Chilled mixed fruit. The outlier — the only non-dessert in the numbered series. 30ml salt
No. 71 Sour Peach Gummy Sweet-and-sour peach candy, not fresh peach. Sharp on the inhale. 120ml, 30ml salt

If you only try one: No. 32 Cinnamon Funnel Cake is the flavor the brand is known for, and the one most people mean when they say they vape Beard. It’s available in 60ml if you want to test it first, or as 30ml salt nic for pod devices.

The Beard Numbered Series in Detail

No. 32 — Cinnamon Funnel Cake

The one that made the brand. It’s a fairground funnel cake: fried dough on the inhale, cinnamon sugar through the middle, and a powdered-sugar sweetness on the exhale. Warm and heavy without being cloying, which is why it works as an all-day vape for people who normally find bakery flavors too much.

Available in 120ml · 60ml · 30ml salt nic

No. 05 — New York Cheesecake

A proper cheesecake rather than a cheesecake-flavored sweet: tangy cream cheese, a graham cracker base, and noticeably less sugar than most dessert juices. If you find bakery flavors sickly after half a tank, this is the one that tends to survive.

Available in 120ml · 60ml · 30ml salt nic

No. 00 — Cappuccino Tobacco

The only tobacco blend Beard makes, and it’s a gentle one. The cappuccino leads — espresso and steamed milk — with the tobacco sitting underneath as a dry, slightly nutty base rather than a smoky one. A common pick for people transitioning off cigarettes who don’t want a straight tobacco juice.

Available in 120ml · 60ml · 30ml salt nic

No. 24 — Salted Caramel Malt

A malted milkshake with salted caramel folded through it. This is the densest thing in the lineup — creamy, sweet, with the salt cutting through just enough to stop it being one-note. Best as an evening vape rather than an all-day one.

Available in 120ml · 60ml

No. 71 — Sour Peach Gummy

Candy peach, not fresh peach. It opens sour, settles into gummy-ring sweetness, and finishes clean — the closest Beard gets to a fruit juice, and a useful break if the dessert flavors are wearing on you.

Available in 120ml · 30ml salt nic

No. 42 — Cold Fruit Cup

The odd one out: a chilled mixed-fruit blend with no bakery or cream element at all. Light, cold, and the only Beard flavor that works as a summer all-day vape.

Available in 30ml salt nic

The One: Cereal Milk and Fruit

The One is Beard’s second line, and arguably more influential than the numbers. The concept is the milk left at the bottom of a cereal bowl — sweet, creamy, slightly grainy — with a fruit or dessert element layered on top. Dozens of brands have copied it since.

For pod systems: The Salty One Strawberry 30ml brings the cereal-milk base into salt nic form with a strawberry cereal profile.

Which Bottle Size and Nicotine Type?

Beard sells the same flavors across three formats, and the difference that matters isn’t volume — it’s nicotine type and which device you own.

120ml / 100ml 60ml 30ml Salt
Nicotine Freebase (0–6mg) Freebase (0–6mg) Salt nic (25–50mg)
Device Sub-ohm tanks, box mods Sub-ohm tanks, box mods Pod systems
Inhale Direct-to-lung Direct-to-lung Mouth-to-lung
Best for A flavor you already know you like Trying something new Pod users, higher nicotine
Price here $11.88–$12.88 $10.88 $9.88–$11.00

The practical rule: if your device makes large clouds and you inhale straight to your lungs, buy freebase. If you’re on a small pod device, buy 30ml salt nic. Salt nic at 50mg in a sub-ohm tank delivers far more nicotine than intended and is genuinely unpleasant.

On the 60ml option: Beard is one of the few brands still offering a middle size. Dessert flavors are polarizing — a 120ml bottle of something you end up disliking is a real waste. The 60ml is worth the slightly higher per-ml cost the first time you try a number.

Dessert vs Cereal: Which Beard Line Should You Buy?

You want… Buy
Warm bakery, cinnamon, fried dough No. 32
Rich but not sugary No. 05
Coffee, or a step down from tobacco No. 00
Heavy, creamy, dessert-after-dinner No. 24
Sweet cereal and milk The One Original
Cereal milk with fruit on top The One Apple, Blueberry, or Lemon
Candy and sourness No. 71
Something cold and light No. 42

About Beard Vape Co

Beard Vape Co was founded in Venice, California in 2014, during the period when American e-liquid brands were establishing the flavor categories that still dominate the market. Its two contributions were the numbered series — which gave vapers a shorthand that stuck — and The One, which popularized the cereal-milk profile now copied across the industry.

The brand stayed with dessert, bakery, and tobacco profiles while most of the market moved toward fruit and ice. That narrower focus is why Beard flavors tend to be more layered than the average fruit blend, and why they’re more divisive.

Frequently Asked Questions

What do the Beard Vape Co numbers mean?

Each number is a specific flavor rather than a sequence or a strength. No. 32 is Cinnamon Funnel Cake, No. 05 is New York Cheesecake, No. 00 is Cappuccino Tobacco, No. 24 is Salted Caramel Malt, No. 71 is Sour Peach Gummy, and No. 42 is Cold Fruit Cup. The numbers aren’t consecutive and don’t indicate order of release.

What is Beard Vape Co No. 32?

No. 32 is Cinnamon Funnel Cake — fried dough with cinnamon sugar and a powdered-sugar finish. It’s Beard’s best-known flavor and available in 120ml, 60ml, and 30ml salt nic.

What flavor is The One?

The One is a cereal-milk base: doughnut, cereal, and milk. The variants add a fruit or dessert element on top — apple, lemon, blueberry, marshmallow, or fruit loops.

Is Beard Vape Co salt nic or freebase?

Both. The 120ml, 100ml, and 60ml bottles are freebase nicotine for sub-ohm devices. The 30ml bottles are nicotine salt for pod systems.

Where is Beard Vape Co made?

Beard Vape Co was founded in Venice, California in 2014 and its e-liquids are made in the United States.

Which Beard flavor is best for beginners?

No. 32 Cinnamon Funnel Cake or The One Original. Both are approachable, and both are the reference point for their respective lines — so they tell you quickly whether Beard’s style suits you.